Pioneering the Streaming Revolution for Indian Cinema
Building the next chapter of digital entertainment.
Introducing "PixHour" - An upcoming hybrid AVOD + TVOD OTT platform designed to connect audiences, filmmakers, content partners and brands within one evolving entertainment ecosystem.
Shadoplay Pictures is an entertainment-focused company exploring the intersection of cinema, digital media and audience engagement. Our goal is to create new pathways for stories to travel and for the people behind those stories to connect with the audiences that value them.
Where Content, audiences and opportunity meet.
Our Mission
Create digital entertainment opportunities that support regional storytelling, creators, audiences and brand participation.
Our Philosophy
Content creates conversations. Audiences create communities. Communities create opportunities.
Our Vision
Build inclusive entertainment ecosystems where great content can find the audiences that value it.
PixHour is being developed as a digital entertainment ecosystem — connecting entertainment content with the people and partners that give it life.
More than a streaming destination.
Discovery
Help audiences discover films, creators, genres and stories beyond conventional choices.
Diversity
Embrace regional languages, cultures, genres and communities.
Accessibility
Make entertainment available to broader and more diverse audiences.
PixHour combines AVOD and TVOD so different types of content and different audience preferences can coexist within one digital entertainment environment.
Two pathways. One ecosystem.
Selected premium content can be offered on an individual viewing basis, creating another digital pathway for films, special releases and niche entertainment.
AVOD
Accessible entertainment supported by advertising — opening opportunities for audience discovery, content reach and brand participation.
TVOD
For Brands
Create opportunities to participate in entertainment through video advertising, regional campaigns, content partnerships and sponsored experiences.
For Content Owners
Explore different digital pathways for different kinds of content, from broad audience discovery to selected premium positioning.
For Audiences
More choice, more discovery and flexible ways to experience entertainment — from accessible programming to selected premium content.
PixHour is designed to provide an additional digital environment for producers, filmmakers, studios and content owners to explore audience reach and content opportunities.
New digital pathways for cinema.
For Media Agencies
Explore digital entertainment environments for regional audiences, interest communities and video-led campaigns.
Content Partnerships
Sponsored Programming
Video Advertising
Regional Campaigns
For Brands
Build awareness and audience engagement in entertainment environments that can align with language, region, genre and community.